Revealing your authentic self through storytelling and design.
Branding for candidate campaigns
ATTNPLZ specializes in branding for progressive candidates running for office. In our experience, sharing your story with authenticity and clarity connects you with voters and donors, setting the foundation for winning elections.
We’ve built a time-honed process to uncover a candidate’s values, and story. Complemented with excellent design and strategic messaging, we create a foundation for connecting with voters and winning elections.
Jacinta Greene, Alexandria city council (2024)
In collaboration with Copeland Consulting, ATTNPLZ helped Jacinta Greene win her primary for Alexandria’s City Council. Work included creating branding for Jacinta Greene, directing and shooting two photography sessions, and designing direct mail for her campaign.
Jacinta is deeply engaged with her community, and wanted to celebrate that in her campaign photography. She is also a former Alexandria School Board member, and volunteers her time weekly, tutoring local children. ATTNPLZ did the first photoshoot including posed shots with local supporters, and the second with children a youth center in Olde Town Alexandria.
Jacinta wanted something flexible and contemporary brand that could work in many formats. She also knew it had to be her favorite color pairing, navy blue and Kerry green. We tried three paths before eventually settling on three color variations of the first design. The logo became the basis for yard signs which appear in the photography.
We brought it all together in a direct mail campaign, delivering two pieces over three mailings to about 30,000 people. With six seats in a crowded 11-candidate race, ATTNPLZ’s creative solutions helped Jacinta Greene stand out and clinch her primary.
